ONITSUKA TIGER
Heritage. Hipness. Hot Products. Just One Hitch - Asics’s Original Japanese Lifestyle brand was known to only a niche group of fans. In a world already crowded with stripes and swooshes, we forged one of the first ‘influencer’ campaigns to help Onitsuka Tiger stand out.
An original, ownable identity to spread the brand story around the globe. Designed for Europe. Replicated in the US, Australia, Brazil, Colombia and South Africa. And repeated over 3 seasons.
Client: Asics / Onitsuka Tiger
Role: Creative Lead +v Creative Strategy + Concept + pre & post production
Role: Creative Lead +v Creative Strategy + Concept + pre & post production