EA SPORTS
My first Global Integrated Campaign.
To launch the new EA Sports game "Grand Slam Tennis"
For me as a fanatic tennis player, it was a great project.
We made a campaign based on the idea that now everyone can feel like a tennis pro.
To launch the new EA Sports game "Grand Slam Tennis"
For me as a fanatic tennis player, it was a great project.
We made a campaign based on the idea that now everyone can feel like a tennis pro.
FACEBOOK APP
We created a Facebook application based on the simple basics of " rock, paper, scissor" to challenge your Facebook friends for a short tennis match.
You pick a pro player and select three shots, if the receiver responds to you, you see your unique match generated in real game footage.
We created a Facebook application based on the simple basics of " rock, paper, scissor" to challenge your Facebook friends for a short tennis match.
You pick a pro player and select three shots, if the receiver responds to you, you see your unique match generated in real game footage.
Agency: Wieden+Kennedy
Client: EA Sports
Role: Concept creation + Production + Shoot + game creation + post production
Client: EA Sports
Role: Concept creation + Production + Shoot + game creation + post production