G-star x sofi tukker
Bursting with color. Boosting the energy.
G-Star RAW launched SS23 a campaign with a denim collection bursting with colour.
American DJ duo Sofi Tukker are the ideal couple to highlight it.
Bold monochrome looks modelled by the pair, pop up in a vivid metropolitan cityscape: from murals to billboards.
G-Star RAW launched SS23 a campaign with a denim collection bursting with colour.
American DJ duo Sofi Tukker are the ideal couple to highlight it.
Bold monochrome looks modelled by the pair, pop up in a vivid metropolitan cityscape: from murals to billboards.
Part of the campaign, The Family also created a film directed by Nina Aaldering.
Agency: The Family
Client: G-Star RAW
Photography: Meinke Klein
Role: Concept creation + involvement pre & post production + Photograph Art Direction
Client: G-Star RAW
Photography: Meinke Klein
Role: Concept creation + involvement pre & post production + Photograph Art Direction