Staying true to the Uber belief that ‘Movement Ignites Opportunity’,
we have defined a consistent, ownable, photography framework for the EMEA region.
we have defined a consistent, ownable, photography framework for the EMEA region.
We have used the 4 key moments of an Uber journey to create a photography framework.
From expressive hands in the order moment and the easy convenience of a pick-up,
to the cozy, comfort of the ride and that ‘happy’ Uber arrival moment.
In total, we've created 144 images for Uber EMEA.
For them, a great consistent image bank to use for their social and internal use
For them, a great consistent image bank to use for their social and internal use
Client: Uber
Role: Concept creation + Production + Shoot + Photograph Art Direction + Post production + Design
Role: Concept creation + Production + Shoot + Photograph Art Direction + Post production + Design