Onitsuka tiger
Global integrated campaign. Including Brand Film, Product films, POS,
Mood Book, Print, Product photography and Brand Design.
Mood Book, Print, Product photography and Brand Design.
Working with the renowned Japanese design collective N.A.M we created a series of key visuals and films to be displayed in flagship retail stores and online.
The set built by N.A.M was entirely hand-made. Each prop is delicately hung by a nylon thread in the design collective’s signature style.
The set built by N.A.M was entirely hand-made. Each prop is delicately hung by a nylon thread in the design collective’s signature style.
Agency: Blast Radius
Client: Asics
Role: Concepting + Design + pre&post production
Client: Asics
Role: Concepting + Design + pre&post production