PVH - TOMMY HILFIGER
Denim. How’s a dude to keep up? It’s like it’s never not evolving.
And that’s just on the surface.
We go behind the seams at PVH’s Denim Center of Excellence to reveal the innovations that go into creating a pair of jeans.
And that’s just on the surface.
We go behind the seams at PVH’s Denim Center of Excellence to reveal the innovations that go into creating a pair of jeans.
Using a combination of clean line animation and small inserts of “real” textured footage, we tell the story through our Denim Dude character, a passionate consumer who takes us on the journey through all the choices that went into making his jeans.
We use the thread as the device to ‘drawing’ out and interconnect the different elements of the story.
With Denim Dude popping in at key moments of the action to keep it customer centric not too technical: it’s all about how the choices affect him.
With Denim Dude popping in at key moments of the action to keep it customer centric not too technical: it’s all about how the choices affect him.
Client: PVH
Role: Concept creation + design + story telling + execution
Role: Concept creation + design + story telling + execution